Includes bibliographical references (pages 261-263, 275-279) and index.

Preamble: The day my reality split into two -- Introduction (where I prime you for the rest) -- Part 1. Why facts are overrated -- The most important perceptual shift in history -- About facts -- Persuasion vocabulary -- Part 2. How to see reality in a more useful way -- The myth of the rational mind -- How strong is persuasion? -- The persuasion filter -- Cognitive dissonance -- Confirmation bias -- Mass delusions -- When reality bifurcated -- The making of a hypnotist -- Part 3. How President Trump does what others can't -- The time of kings -- President Trump's talent stack -- Trump's Rosie O'Donnell moment -- The persuasion stack -- Setting the table -- Go bigly or go home -- Is President Trump a "natural" persuader? -- Part 4. How to use persuasion in business and politics -- How to design a linguistic kill shot -- How to use visual persuasion -- How to make people imagine you as President -- How I got the VP prediction wrong -- How to persuade by association -- How to create effective campaign slogans and logos -- Godzilla gets in the game (or does he?) -- How to get away with bad behavior -- How a trained persuader evaluates scandals -- How to win by a hair(cut) -- How to create two ways to win, no way to lose -- How to use the high-ground maneuver -- A grab bag of Trump's quickest and easiest persuasion tools -- Part 5. Why joining a tribe makes you powerful and blind -- How I used the persuasion filter to predict -- Why I endorsed Clinton (for my safety) until I didn't -- The third act -- Was I predicting or causing? -- Election night -- Appendix A: The persuasion reading list -- Appendix B: How to be a better writer -- Appendix C: How to find out if you are a simulation -- Appendix D: Trump's many mistakes.